NTR has taken a constant decision to star in SS Rajamouli’s RRR, even if he has to share screen with another star like Ram Charan. He wanted to completely take a different route post RRR. He is now not bothered about how many films he can do per year. He wants to target market growth for his name and brand value in different languages. For that, he has to work in those languages.
As his fans won’t be happy if he does side actor roles, he took a decison to make use of RRR exposure and debut in other two big language markets in financial status. He will debut in Kannada with Prasanth Neel’s project and Atlee Kumar project will see him debut in Tamil.
Both will be bilinguals and NTR Arts could join or produce one of them. Mythri Movie Makers are going to produce KGF director Prashanth Neel’s project with NTR. Title could be based on “Nuclear Missile”. Trivikram Srinivas film will also release in five languages and the director is going for an universal subject that even North Audiences can connect with.