In an extremely fresh move from Tollywood, the makers of actor Allu Arjun’s Sarrainodu have decided to ditch the trend of audio launches and will go for the release of the songs online.
It is well known that audio launches are considered a norm for trade and also a matter of prestige. In fact, leading heroes have grand audio launches amidst crazy fanfare and huge security.
It is known that fans throng to these venues in thousands and producers have been looking at this as a great strategy to make the film reach out to the masses. But one needs to see how this new move will be received and if it benefits any of the parties involved.
