On the occasion of National Film Day, multiplexes and many theatres in the North sold ticket prices at Rs. 75. This resulted in a huge turnout of audiences at the theatres, making the day that the most number of audiences turned up for theatres in the country, in this year.
In the South, everyone ignored the Rs. 75 ticket price in most areas, and not a single theatre in the Telugu states sold the tickets for this price. Some theatres sold the tickets for Rs. 112, which also turned out to be profitable and good enough, with a good audience turns out.
At a time when filmmakers have been faced with the challenge of not being able to pull audiences to theatres, the National Film Day showed that the audiences are more than willing to go to theatres if the ticket prices are reasonable, and not insane, like they were, in the case of so many recently released films.
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