Mythri Movie Makers’ attempt to revive traditional offline ticket bookings for the movie Salaar turned into a chaotic mess. They bought the rights for the Telugu states but delayed online ticket sales, aiming to bring back the excitement of buying tickets at the theaters. Unfortunately, this decision backfired.
The promotion led to massive crowds gathering at the theaters. To manage the situation, the management called in the police, resulting in a chaotic scene. The police had to resort to using force, leading to injuries among fans, including one Prabhas fan who suffered an eye injury due to the police action.
Criticism poured in, rightfully blaming Mythri Movie Makers for the unnecessary chaos and harm caused to fans. This ill-advised strategy has received widespread backlash, leading many to question why such a risky move was taken in the first place. The fallout from this mishap might mark the end of offline bookings for star-hero films on their opening days.
This incident highlights the importance of considering the safety and well-being of fans and the public when executing promotional strategies. Mythri Movie Makers’ failed attempt to revive offline ticket sales resulted in a disastrous outcome, creating an unfortunate and avoidable situation.