Choosing the right release date significantly impacts a film’s success, often aiming for holiday or festival weekends. While some months are deemed unfavorable for feature films, like February for South Indian cinema, recent successes challenge this notion. Actually, February has been considered a disastrous month for South Indian films despite Valentine’s Day.
However, a notable shift occurred with the release of two Malayalam films within two weeks, both emerging as blockbusters. “Premalu,” a romantic comedy co-produced by Fahadh Faasil, and “Manjummel Boys,” a survival thriller starring Soubin Shahir, defied the February jinx.
“Manjummel Boys” made a significant impact by grossing over 50Cr in its first week and sustaining its sensational performance. Similarly, “Premalu” achieved remarkable success, grossing INR 73 crore worldwide and set for a Telugu release on March 8th. Both films are expected to surpass the INR 100 crore mark, shattering the February jinx in South Indian cinema.
These successes demonstrate that strategic planning, compelling content, and audience engagement can defy conventional beliefs about release months. As the industry evolves, filmmakers and distributors are increasingly exploring diverse release strategies to maximize their films’ potential, regardless of historical superstitions associated with specific months.
