Madhuri Dixit has added a new brand partnership to her portfolio. The actress has been appointed as the brand ambassador of Madhusudan Frozen for a two year association.
The company offers frozen vegetables and ready to cook food products aimed at making everyday cooking easier.
Madhusudan Frozen follows a farmer to freezer model which is working closely with farmers and processing vegetables soon after harvest.
Managing director Amit Aggarwal said Madhuri’s popularity and strong connection with Indian families made her a suitable choice. Madhuri said she liked the brand’s focus on fresh produce and convenient food options.
The association comes as India’s frozen food market continues to grow. On the work front, Madhuri was last seen in Maa Behen, which premiered on Netflix in June.
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