In the heart of South India, where tradition meets timeless artistry, Koushik Gold & Diamonds proudly unveils its newest campaign featuring the radiant Jaanvi Swarup Ghattamaneni, in her first-ever on-screen appearance. The collaboration marks a historic moment for both a beloved jewellery brand deeply rooted in craftsmanship and trust, and a rising star who carries forward a cinematic legacy of light.
In Jaanvi Swarup Ghattamaneni, Koushik Gold found its perfect muse. Daughter of actress, director Manjula Ghattamaneni and granddaughter of legendary Superstar Krishna Garu, Jaanvi represents a new generation of grace poised, passionate, and purposeful. Her lineage is cinematic, but her presence is distinctly her own.
When the brand’s creative team first saw Jaanvi’s photographs on social media, they were instantly captivated. “There was something classic about her not just beauty, but soul,” says Mr. Kunal, The Managing Director of Koushik Gold & Diamonds. “She has that rare quality you can’t design — authenticity. We knew right then that she was the face we’d been waiting for.”
The brand’s decision to launch her in their campaign wasn’t just strategic it was emotional. “We feel honored to be the first to feature her,” adds Mr. Kunal. “It feels like destiny chose us. Jaanvi embodies everything we stand for — purity, elegance, and the quiet confidence that comes from knowing who you are.”
The ad film, shot with cinematic finesse, captures Jaanvi in a world of Koushik’s creations where every jewel tells a story and every frame glows with emotion. Dressed in their signature bridal and diamond pieces, she moves with the effortless grace of someone born for the camera.
The film isn’t merely about jewellery it’s about emotion. It celebrates the moment a woman adorns herself not just with ornaments, but with self-assurance. Through soft hues, timeless melodies, and luminous imagery, the campaign evokes the essence of Koushik’s philosophy: true beauty shines from within.
“It was important for us to create something that felt like poetry,” says the Ad Film director SLN Rajesh. “Jaanvi brought that to life effortlessly. She doesn’t pose she emotes. She doesn’t perform she becomes. Her presence filled the set with calm energy and quiet radiance.”
This collaboration symbolizes the union of two enduring legacies the house of Koushik, built on purity and precision, and the house of Ghattamaneni, built on artistry and heart. It’s a rare alignment of heritage and hope, tradition and tomorrow.
“Koushik Gold has always represented the best of Telugu craftsmanship,” says a senior brand consultant associated with the project. “And Jaanvi represents the best of the next generation refined, rooted, yet refreshingly modern. Together, they form a narrative that speaks to every woman who carries her heritage with pride while embracing her individuality.”
For Jaanvi, this campaign is more than a professional milestone it’s a personal beginning. “This collaboration is special,” she shared. “Koushik’s jewellery has a warmth and authenticity that feels close to home. Their designs celebrate tradition but feel modern that’s exactly how I see myself too.”
Her mother, Manjula Ghattamaneni, expressed her joy at witnessing her daughter’s first step into the world of cinema and glamour. “It’s a beautiful moment,” she said. “To see her shine in something so graceful and rooted it feels like a mother’s dream reborn. Koushik has captured her essence perfectly delicate yet powerful, elegant yet full of spirit.”
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