Kantara Chapter 1: Hombale’s Low-Key Strategy For A Big Release

Hombale Films has quickly grown into one of the biggest production houses in Indian cinema. Their latest film Mahavatar Narsimha also became a huge success and they have several exciting projects lined up.

Up next is Kantara: Chapter 1 starring Rishab Shetty which is set to release on October 2nd. Interestingly, the team has not yet started promotions for the film.

Hombale Films usually follow a low-key promotional style. Even for massive hits like KGF: Chapter 2 and Salaar, the promotions were kept minimal. With Kantara: Chapter 1, the same strategy continues.

While the trailer and songs are yet to be released, the film already has strong buzz and all business deals are locked.

The makers believe positive word of mouth will be enough to carry the film forward. Directed by Rishab Shetty, the film also stars Rukmini Vasanth.

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