Prabhas’s upcoming movie “Kalki 2898 AD” has launched at a montage plan for movie promotion. The first largest promotional event was done by launching the “Bujji” car in Ramoji Film City. Ever since its launch, this futuristic car which costs as much as ₹5 crores has piqued the interest of many automobile reviewers and magazines who have been frequently covering the car in their videos and write-ups.
After this, the actor Naga Chaitanya came in the Bujji car and drove around creating more headlines for the car. This new response to the car has impressed the creators of “Kalki 2898 AD “who intend to launch a tour that will cover several Indian cities in promotion of the car.
On this tour, fans will have the opportunity to approach the car and perhaps even take pictures with it. Moreover, other events like award functions and musical concerts will be graced by the director Nag Ashwin and some of the other crew members.
This kind of marketing strategy of the movie where the special asset is targeted such as the Bujji car contrary to popular practice where the lead actors are used to promote the movie is similar to what is observed in Hollywood.
