Nagarjuna has a huge production banner like Annapurna Studios which has been established by his father, ANR in the 1980’s after he finished the studios’ construction. But as the banner value shouldn’t go down in the memory of audiences as once a popular film production house, Nag decided to start a new one it seems.
This one won’t be having any connection with Annapurna Studios and Manam Enterprises which are exclusively for big content oriented films that will have family members of Akkineni, a say in the proceedings.
The new production banner will have fresh talent from Akkineni International Film School and a corpus fund to develop films Independently. They can use the Studios and equipment but they have to develop the best possible scripts and plan the shoot without seniors taking care of each thing from start to finish.
If they prove their talent and successfully launch the operations some of the talent pool that comes out from this production house will be given a chance with big budgets under Annapurna banner also, it seems.
