Hrithik Roshan’s pan-Indian celebrity and the increasing affordability and accessibility of technology today perfectly coincide with itel’s mission.
Hrithik Roshan, an Indian movie star, has been named itel Mobile India’s new Brand Ambassador in an effort to strengthen relationships with its clients and customers.
Itel Mobile India, which has woven its brand strategy on connecting the heart of every Indian with its new tagline #JodeIndiaKaHarDil, claimed that Hrithik’s unmatched appeal across all consumer sectors combined with his Mass Fan Appeal will launch a new consumer story.
I admire itel Mobile’s mission of fueling the aspirations and needs of Indian customers. With its trendy, new age yet affordable smartphones, itel Mobile is enabling and empowering consumers with a superior experience to lead a better life. With itel, I am eager to be a part of this magical journey leading towards a digitally progressive and empowered India,” Hrithik Roshan said in a statement.
The firm said that a record amount of first-time buyers were return customers, solidifying its position as one of the most popular brands in the sub-Rs 8,000 segment.
According to the company, Hrithik’s pan-Indian stardom and status as a superstar connect well with itel’s objective to make technology accessible and affordable for everyone in the millennial globe.
“We are extremely excited to have Hrithik Roshan on board as the brand ambassador for itel. With his charisma and mass appeal, itel is poised to reach newer heights fueling aspirations of Bharat and further cement our position as a leader in the sub-8k smartphone market,” Arijeet Talapatra, CEO, itel-TRANSSION India, said in a statement.
“With our new brand tagline #JodeIndiaKaHarDil. itel, we aim to make a positive impact in the lives of every Indian and help them achieve their dreams through the power of technology,” he added.
Hrithik and itel Mobile India are ready to revolutionise the market in the next days with their innovative alliance.
Itel, according to the firm, has been at the forefront of achieving real Bharat’s goals by offering the newest features and specifications at a price that is disruptive.
Itel is prepared to make its portfolio more premium and aspirational to a broader, more wealthy audience in a category below Rs 10,000 thanks to Hrithik’s charismatic personality and commanding aura.
