Nandamuri Kalyan Ram’s latest spy thriller ‘Devil’ faced a tough time at the box office due to several reasons. Despite receiving decent reviews from both audiences and critics upon its release on December 29th, the movie struggled to generate much excitement beforehand, leading to poor box office collections.
Although it initially showed promise with a good turnout on New Year Day and managed to collect around 8 crore rupees worldwide within the first five days, its success was short-lived. Unfortunately, the movie witnessed a significant decline in ticket sales on its fifth and sixth days, causing it to crash at the box office.
In numerous locations, theaters faced challenges even covering their rent expenses, and the district shares were alarmingly low, barely reaching 1 lakh rupees. As a result, ‘Devil’ is expected to conclude its theatrical run with a collection of less than 10 crore rupees, a significant shortfall from the 20 crore rupees that were spent on its theatrical rights.
The film’s underwhelming performance means substantial losses for its buyers, the actual earnings are far below the investment made in acquiring its rights. Despite the team announcement of a sequel, ‘Devil Part 2’ might not see the light of day considering the failure of the first installment at the box office. ‘Devil’ faced challenges from low pre-release hype, an unfortunate release date, and ultimately, disappointing box office collections.
