Boycott trend has become a major drawback for Bollywood films in recent times. Even for Aamir Khan starrer Laal Singh Chaddha and Akshay Kumar’s Raksha Bandhan the Boycott hashtag has done a lot of damage.
For the upcoming pan-Indian project, Liger starring Vijay Deverakonda and Ananya Pandey as the lead pair, North audience who are apposing nepotism are widely trending #BoycottLiger hashtag targetting Ananya Panday on Twitter for the past few days.
Meanwhile, as a counter to #BoycottLiger, Vijay fans started trending #UnstoppableLiger and #ISupportLiger hashtags on Twitter which are now at top slot in the entertainment department. Will the online craze for Liger reflects at the ground level box office figures? Remains to be seen.
This Puri Jagannadh directional also has Ramya Krishnan and Hollywood boxing champion Mike Tyson in key roles. The film is bankrolled by Karan Johar and Charmee jointly.
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