Until recently, movie audio launches used to be the pinnacle of film promotions, continuing as a trend for over two decades. However, this tradition has gradually waned, making room for pre-release events. They not only demand a substantial financial investment but also prompt industry insiders to question their efficacy compared to the past.
Interestingly, some recent successful movies, like Prabhas’ ‘Salaar’ and Vijay’s ‘Leo,’ opted out of these pre-release events without compromising their box-office success. ‘Leo’ specifically kept promotions to a minimum, while ‘Salaar’ simply relied on a few interviews before its release.
Extensive promotional activities may not be as important to box office performance as previously thought, as both films broke records in their respective industries despite the absence of lavish pre-release events. The industry has taken notice of this change in strategy, which has sparked conversations about its possible effects.
For instance, Nandamuri Kalyan Ram’s upcoming film ‘Devil,’ slated for release on 29th December, has chosen to forgo a pre-release event. Instead, the team is engaging in interviews but not planning a grand event. The success of a mid-level film like ‘Devil’ following this strategy could influence many other movies to adopt a similar route, potentially marking a significant departure from the era of extravagant pre-release events in the film industry. As the industry observes the outcome, it remains to be seen whether this trend will gain momentum and reshape movie promotions in the future.
