Buzz: Adipurush’s Effect on Project K?

  • July 3, 2023 / 03:39 PM IST

The underwhelming performance of Prabhas’ “Adipurush” at the box office, despite extensive digital marketing, high public anticipation, and a hefty production budget, has raised concerns for the makers of “Project K.” This is primarily due to a significant correlation between the content of these two films, which has caught the attention of the industry.

Rumored to be titled “Kala Yaatrikudu” (time traveler), “Project K” was originally considered to be named “Kalki,” a name deeply rooted in Hindu mythology. Director Nag Ashwin has envisioned Prabhas’ character as the modern incarnation of Lord Vishnu, known as the Kalki avatar. However, the team is now apprehensive about the potential repercussions associated with this portrayal.

The Kalki avatar holds immense religious and sentimental significance, and any misinterpretation or misrepresentation of this divine entity could lead to controversy and chaos. Hence, the makers of “Project K” are reportedly treading cautiously and considering minimizing the promotion and publicity surrounding this specific aspect of the film. They aim to handle this sensitive subject matter responsibly, learning from the lessons of “Adipurush” and its impact on the audience.

It is evident that the team behind “Project K” is determined to strike a balance between delivering an engaging cinematic experience and respecting the beliefs and sentiments of the audience. By approaching this subject matter with caution and sensitivity, they hope to avoid any potential backlash and ensure a smooth release for their highly anticipated film.

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