Bunny’s safe strategy for the Hindi market

  • December 14, 2021 / 06:06 PM IST

Icon Star Allu Arjun’s upcoming film, Pushpa: The Rise, is creating waves in the Telugu states, with the audiences having huge expectations on the film. Given that it is the third film between Sukumar and Bunny, the audiences are expecting nothing less than perfection. The expectations on the film further increased after the release of the trailer. While the promotions for the Telugu version have already begun, Bunny is expected to begin promoting the film in other South Indian languages from next week.

The Hindi version of the film is not being promoted as much, with sources saying that Bunny is opting to promote the film after its release in Hindi, based on the response that he gets in the Hindi market, as it is the first time that his film is getting a Bollywood release. As of now, there’s not much buzz on Pushpa in the Hindi market, with the team depending upon paid tweets and social media influencers.

On the other hand, the pre-release event of Pushpa recently took place on a grand note. Rashmika Mandanna is the leading lady of the film, while Fahadh Faasil and Sunil will be seen in negative roles, along with several other actors playing key roles in the film.

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