Boycott trend has little to no effect, here’s why

A lot is being said about the boycott trend that seems to be growing with the release of every new film in Bollywood. This is especially true for big films starring big actors, with those calling for the boycott of these films stating any reason at all under the sky to boycott that particular film.

Audiences called for the boycott of Laal Singh Chaddha and Raksha Bandhan recently, and with the films ending up as disasters, everyone thought that the trend was having a major impact on the performance of films. However, the opening numbers of Liger in Hindi prove all these assumptions wrong. Liger too has been the victim of this boycott trend, and considering the negative talk the film got in Telugu, the film shouldn’t have gotten good numbers in Hindi.

With Liger managing to get good opening numbers in Hindi, it is proof enough that the boycott trend has little to no effect at all, on the performance of a film, and that it is solely the content of a film that makes or breaks it at the box office.

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