Box Office: ‘Dunki’s’ Battle for the Right Date

  • November 14, 2023 / 07:45 PM IST

In the buzz of the movie world this month, there’s a hotly anticipated clash between ‘Salaar’ and ‘Dunki’. ‘Dunki’ marks the first collaboration between Shah Rukh Khan and Rajkumar Hirani, promising a heartwarming and entertaining tale. The film’s release date, initially set for December, remains uncertain, hinted to be around Christmas without a confirmed date.

On the other side, ‘Salaar’ has cleared all doubts, confirming a worldwide release on December 22nd with a grand trailer launch scheduled for December 1st. ‘Dunki’ faces a dilemma regarding its release date, December 21st could provide a head start at the box office but might clash with ‘Aquaman,’ impacting overseas collections.

December 25th offers breathing room between the movies but sacrifices the lucrative long weekend of Christmas. The ‘Dunki’ team faces the challenge of deciding the perfect release date within a week or two due to distributor pressure.

They aim to match ‘Salaar’s’ promotional efforts, knowing it’s a showdown between Prasanth Neel and Rajkumar Hirani, both masters in their distinctive film genres. The pressure is on for ‘Dunki’ to strategize wisely and compete effectively in this blockbuster battle.

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