Samantha has received interim relief from the Bombay High Court over the unauthorised use of her name, image and voice online.
The court ordered the removal of objectionable content, including AI-generated deepfakes and morphed material featuring the actress.
Samantha approached the court seeking protection of her personality and publicity rights. During the hearing, her lawyer highlighted alleged misuse through morphed photos, deepfake videos, AI-generated voice clips, obscene content and AI chatbots.
The court observed that the material prima facie violated Samantha’s personality, publicity and moral rights, which are linked to privacy and human dignity.
Samantha is currently on a maternity break and is expected to return to work next year.
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