Bold Strategy: Beauty Hits Screens Early With Special Shows

Telugu cinema is set to welcome a fresh youthful film, Beauty, releasing on September 19th. The movie stars Ankith Koyya and Nilakhi, and is directed by JSS Varadhan.

It’s said to be a colorful mix of romance and emotions with rich visuals. What’s catching attention is the makers unique promotional plan.

Instead of waiting for the release day, they are arranging premiere shows a day earlier in cities like Hyderabad, Vizag, Vijayawada, Tirupati, and Nellore. Select audiences will get to watch the film first.

In today’s box-office race, such premieres matter a lot, as the early response can boost collections from the very first day. The wide scale of these premieres shows the team’s strong confidence in the film.

Backed by Vijaypal Reddy Adidhala, Umesh Kumar Bhansal, and presented by Zee Studios, Maruthi Team Product, and Vanara Celluloid, Beauty is carrying good buzz, and everyone is keen to see if it lives up to the hype.

Watch @AnkithKoyyaLive and #NilakhiPatra Exclusive Interview in #FilmyFocusOriginals Youtube Channel

Full Interview: [https://t.co/QQtbc4TOM9]@DheerajBabuP #Beauty #BeautyTheFilm pic.twitter.com/TV2WiL3D8e

— Filmy Focus (@FilmyFocus) September 16, 2025