Bhansali Crafts A Unique Promotional Experience For Love & War

Sanjay Leela Bhansali is taking a different approach to promote his upcoming film Love & War starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal.

Instead of releasing a regular teaser or motion poster he is creating a much special promotional asset to introduce the film.

According to industry sources, Bhansali is personally working with his creative team to design this unique presentation. It is expected to be unveiled in August and will officially begin the film’s promotional campaign.

The special video is said to give audiences a feel of the film’s world, emotions and grand scale rather than simply introducing the characters.

Currently in its final stages, the project has already created excitement, with fans eagerly waiting for the first official glimpse of Love & War.

A fun behind-the-scenes moment! #JaiKrishna gives #RashaThadani a quick makeup touch-up, and she returns the favor during #SrinivasaMangapuram promotions. ❤️ pic.twitter.com/EtmejNVTMb

— Filmy Focus (@FilmyFocus) July 29, 2026