Bairiya by Arijit Singh reaches a Global Audience

The first Bollywood song to ever be played on the digital perimeter boards during a soccer match is Arijit Singh’s “Bairiya.”

The El Clasico between Real Madrid and FC Barcelona, which was aired worldwide, included Bairiya by Arijit Singh as the first Bollywood music to ever be displayed on the digital perimeter boards. The match was played at FC Barcelona’s home stadium, Camp Nou.

By introducing Indian music to international audiences, Arijit is bringing honour to India and making history. Yesterday, Bairiya flashed through the game in front of the stadium crowd and spectators around the globe. The song “Bairiya” was written by Amitabh Bhattacharya, has music by Goldie Sohel, and was sung by Arijit.

Arijit said, “I am glad that our song Bairiya has paved its way to feature at FCB’s home ground, Camp Nou. I am grateful to everyone connected to the song for this moment of happiness.”

The composer shared, “It’s an absolute pleasure for me and everyone who has been a part of this masterpiece. This is a global recognition for our song Bairiya at Camp Nou. We couldn’t have wished for anything better.”