Annapurna Studios and Qube Cinema Launch ANR Virtual Production Stage

Filmmakers may tell stories without being constrained by time or place thanks to the cutting-edge ANR Virtual Production Stage.

The ANR Virtual Production Stage has been introduced in Hyderabad by Qube Cinema and the Annapurna Studios of Telugu superstar Nagarjuna. This cutting-edge ICVFX (In-Camera Visual Effects) facility aims to alter the way films are made. Since its testing phase began in October 2022, the ANR Virtual Production Stage has been utilised to film a number of films, commercials, and music videos. Filmmakers can tell stories in this setting without being constrained by time or place.

The ANR Virtual Production Stage uses state-of-the-art technology, including a high-brightness, curving LED wall that is 60 feet wide and 20 feet tall, with a 2.3 mm dot-pitch, an extremely high refresh rate, and a broad colour gamut. Complex photorealistic virtual locations may be rendered in real time using top-tier AOTO LED displays, cutting-edge camera tracking with Stype’s RedSpy, and strong, custom-built rendering systems using Unreal Engine. Filmmakers no longer need to physically relocate in order to shoot scenes in numerous locations across the world while flawlessly blending real and virtual elements. Additionally, they can alter the weather and lighting to their preference, which gives them more creative freedom.

Nagarjuna Akkineni said, “The successful launch of the ANR Virtual Production Stage is a testament to our commitment to delivering cutting-edge services to our clients. Our strengths and experience in making movies and running studios, in tandem with Qube’s technical knowledge, make this a great collaboration. Virtual production enables the creative mind to imagine without limit and then create it.”

“We are excited to collaborate with Annapurna Studios to bring this innovative technology to filmmakers in India and around the world. This is the start of a new era in content production, and we are committed to creating an ecosystem that allows filmmakers to work in a highly efficient and cost-effective manner. Virtual production is the next big paradigm shift in content production, and we are thrilled to be leading this transformation,” added Jayendra Panchapakesan, co-founder of Qube Cinema.