Ilayathalapathy Vijay is a huge name in the Tamil Film Industry. He enjoys a massive craze in Tamil Nadu, with his fans worshipping him like a demi-God. His films, no matter what, always manage to become financially successful – that’s the range of Vijay in Kollywood. However, the same cannot be said of him, with respect to his market in other industries.
Vijay does not have a major market in the Telugu states when compared to other heroes like Karthi and Suriya. Vijay’s Master performed decently in the Telugu states as it was released post the pandemic lockdown, and since there weren’t many films at that time. And moreover, audiences had already watched the other films in theatres by then.
With such relative equations for Vijay in the Telugu states, a bilingual film on a grand scale is not the smartest idea for the actor. He is all set to pair up with Vamshi Paidipally for a bilingual in Tamil and Telugu, which is to be produced by Dil Raju. There’s o doubt that the film will get grand openings in Tamil Nadu, but the same cannot be guaranteed in the Telugu states. In case the film doesn’t do well in the Telugu states, it would be a major setback in Vijay’s career, at a point when his stardom is at its peak. All in all, Vijay is taking a huge risk at a crucial point in his career, and here’s hoping that it will work out well for him.
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