Alia Bhatt Returns As ALT EFF Ambassador To Champion Environmental Awareness

ALT EFF has announced that Alia Bhatt is returning as its goodwill ambassador. Through her production house, “Eternal Sunshine Productions”, Alia supports environmental awareness and sustainability. Joining her is filmmaker Richie Mehta, who directed “Poachers” under her banner.

The series highlights the connection between humans and the environment. ALT EFF is known for showcasing impactful films about critical environmental issues, and Alia has been a strong supporter of their mission.

Alia shared her excitement saying “I’m thrilled that Eternal Sunshine Productions is partnering again with ALT EFF for its 2024 edition. This festival celebrates films that highlight nature’s beauty and resilience while reminding us of the importance of protecting our planet”.

“With over 100 screenings across India, ALT EFF brings powerful stories about climate change, our planet, and the future we are shaping together”.

Director Kunal Khanna praised Alia’s commitment calling her not just a talented artist but a passionate environmental advocate. He said “With Alia Bhatt and Richie Mehta as ambassadors, ALT EFF is creating a platform that uses storytelling to inspire real change and hope”.

The 2024 festival will include films, workshops and panel discussions on key environmental topics, aiming to inspire people to rethink their connection with the planet.