Ala Vaikunthapurramloo’s post-release promotions cost a bomb

The success celebration of Ala Vaikunthapurramloo finally ended last week when Allu Arjun threw a grand bash at his residence for the entire industry and big people in the media. The talk is that the production house, Geetha Arts and Haarika and Haasine had to spend 6 crores just for the post-release promotions and this is huge as a small budget film is made in this budget.

But Bunny was hellbent that these functions should happen as the makers are earning big money through this film which is still minting good money in the fourth week even now.

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