The Telugu cinema industry is constantly evolving, exploring new avenues with each film release. In recent years, Telugu movies have ventured into unexplored locations, captivating audiences in ways previously unimaginable. This shift in the industry has also given rise to innovative strategies for movie promotions, with many film producers now adopting the concept of paid premieres.
Gone are the days when movie promotions were limited to pre-release events, teasers, and first-look posters. Today, filmmakers are taking a different route by organizing paid premieres to generate positive word-of-mouth and create buzz around their movies. This new marketing strategy has particularly proven successful for small-budget films.
For small films, it is crucial to garner attention and secure openings, as big-star movies usually have a built-in audience base. However, the same cannot be said for smaller films, making it a challenging task to attract viewers to theaters. To overcome this obstacle, recent small-budget films have embraced the strategy of early paid premieres.
The effectiveness of paid premieres can be witnessed in the success of films like “Balagam” and “Samajavaragamana.” Similarly, the makers of the upcoming film “Baby” have planned paid premieres in major cities, which have generated significant demand through advance bookings. The promotional content of the film has resonated well with the audience, and if the premieres receive positive feedback, the film is likely to enjoy a strong opening at the box office.