A new ad campaign featuring KGF star Yash

The latest advertisement campaign from Villain Lifestyle showcases the strong side of KGF star Yash.

The well-known Indian actor Yash, who is most known for his roles in the movies Rocking Star and KGF, and other captivating advertisements, have helped Villain Lifestyle, a prominent brand of men’s fragrances, accessories, and now grooming products, announce the debut of its newest personal care line. The company enters the personal care market with the Xtreme Foam Choco Mint Face Wash, enabling guys to look and feel like their most sinister selves.

In the movie, ‘Rocky Bhai’ Yash appears in a never-before-seen role while using the Xtreme Foam Face cleanser, a revolutionary foaming face cleanser infused with the power of Chocolate and Mint. This face cleanser is one of 12 items that make up the Villain Personal Care line, an exciting new entry into the Villain universe. Villain Desire, India’s first pheromone-infused perfume, Villain The Joker, India’s first official joker perfume in collaboration with Warner Media, Villain Revolver, India’s first revolver-shaped perfume, and many more are among the long list of well-liked fine fragrances produced by the company that is known for its masculine, distinctive, and premium appeal.

Commenting on the latest launch, Ananth Narayanan Founder and CEO Mensa Brands, said, “We are thrilled to have Yash launch our personal care range of products alongside our perfumes. He has been associated with the brand since its inception. As we take a leap into our next breakthrough category, we are confident that his charisma and persona will resonate with Indian men and will make us a brand to watch out for in the personal care space.”

Yash also expressed his thoughts about the campaign and said “I am happy to yet again launch something exceptional with Villain. Villain has been successful in creating something unique for the men of India, and I am sure that the consumers are going to love this

The KGF star-themed personal care brand from Villain is accessible online at www.villain.in, on all major e-commerce platforms including Amazon, Flipkart, Myntra, and others, as well as at physical retail locations.