Vijay Devarakonda is again in public eye, now not for his Rowdy apparels but for his film, Geeta Govindam directed by Parasuram. Rashmika Mandanna is acting as Geetha. Looking at his marketing talent, even Allu Aravind couldn’t hold back from commenting, he said, “Vijay is a thorough gentleman. Even though he portrays himself as a Rowdy wearing lungis and all, he is a marketing genius. He could turn trolls into a marketing campaign for our film. He is such a smart businessman indeed!” Well, such compliments don’t come easy from senior producer like Allu Aravind. What made him to say so, about the actor?
Vijay Devarakonda at the audio event made use of the trolls by saying, “For two days you people trolled me Non-stop for my singing. I am taking all of it in my stride. I am happy that you made my song popular. And two those who took offence, that is not my intention. Producer and director made me sing the song, as they needed the song to be heard in character voice. I sang the song with changed lyrics too. You can sing this song, those who trolled me too and send us your voice recordings.
Out of all, whom we think suite the character and situation, we will make you sing the song in the film. I am announcing this, with the permission of my producers and director, right now. Come on now show me your talent,” challenged Vijay.
See, how shrewdly he made use of social media trolls to publicize his controversial song, What the F, which has been changed to What the life. All songs composed by Gopi Sundar are getting very good response.