Allu Arjun is known for his story selection and also for his skills in acting and dances. He created an image for himself by carefully constructing it with suitable scripts for him by the age and changing times. He got introduced in Gangotri and few people had some harsh observations about his looks and performance. But he came back strongly with the film, Aarya and many enjoyed his performance as the greatest lover there can be.
With that he made efforts to prive himself as an actor and also constructed an image by changing his looks with each film. He took great pain in building six pack chiseled look for Deshamuduru and then he experimented with Parugu and Vedam, to prove his skills. With Sarrainodu and Race Gurram, he raised to next level as the star. Why we are telling all this? Well, the actor is now trying to start a new production house as per the reports.
The actor wants to start this as he wants to promote the stories he like and will give as much attention to the new directors as he can it seems. He took inspiration from Ram Charan to start this new production house, even though he has Geeta Arts which is owned by his father. Now, the new film will be directed by an young director, Anu. K. Reddy. After Naa Peru Surya, this movie will start shooting it seems. Let’s wait for the official announcement.